RESUME

VICE PRESIDENT OF MARKETING – HUNTSVILLE HAVOC (2022 – PRESENT)

• Execute integrated marketing and communications initiative across email, digital media, advertising, social media, content, branding, and live events
• Lead email marketing strategy for a 150,000+ subscriber database, developing and executing campaigns designed to drive attendance, engagement, and revenue
• Oversee marketing and advertising initiatives, coordinating priorities, creative assets, timelines, and execution across internal teams and external partners
• Increased average attendance from 4,820 to 6,247 per game, contributing to league-leading attendance every season.
• Played a key role in year-over-year record growth in ticket revenue, merchandise sales, and sponsorship revenue
• Collaborate with corporate sales leadership to develop sponsor packages and coordinate activation, fulfillment, communications, and sponsor satisfaction
• Played a leadership role in full organizational brand refresh in 2025, coordinating execution across departments and audience touchpoints
• Lead a full-time creative staff of 2 and a gameday production staff of 15+, managing priorities, deadlines, and execution in a high-volume environment